WWE has had some great moments this year and some shocking ones however the worst one was the Jinder Mahal project.
The Jinder Mahal project was WWE’s biggest failure because Jinder’s title reign came primarily as part of an effort to increase WWE’s presence in India. Yet, Network subscriptions only grew by 0.3% internationally, showing at best, no big effect for Jinder Mahal in India. There are even indications that Network subscriptions were down in India during his reign. And even though there are big TV distribution deals in India on the way, they won’t come until 2019, and Jinder Mahal likely has nothing to do with them.
In other words, the anticipated gains for Jinder Mahal’s push have failed to materialize. It hasn’t been a short project as well. Jinder Mahal’s reign was the fourth longest of the 2010’s, behind CM Punk, Brock Lesnar, and Seth Rollins.
Also there was no build to his enormous push in the first place. Jinder won a few matches and all of a sudden he was the number one contender for the WWE World Heavyweight Championship.
Then at Backlash Mahal wins the championship against RANDY ORTON. This made Mahal feel like a big deal however for all of his career he had been a jobber so it felt weird seeing him with the big one. But the thing that irritated me is that everytime he defended the championship he needed back up from the Singh brothers. This made everyone feel like he couldn’t defend the title himself so I lost interest in the story as it was a carbon copy in all of his feuds.