Tag: Dana White
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UFC to End Pay-Per-View Model in Landmark Paramount Deal, Signaling Broader Shift in Sports Broadcasting
In 2026, UFC fans in the United States will be able to watch the sport’s most anticipated fights without the steep pay-per-view price tags that have long defined its broadcast model. The change comes through a seven-year, $7.7 billion media rights agreement between UFC and Paramount, announced Monday. Paramount will become the exclusive U.S. broadcaster…
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The Growth of the UFC: From Obscurity to Global Domination
The Ultimate Fighting Championship (UFC) is a remarkable success story in sports. What began as a niche combat event in 1993 has grown into a multi-billion-dollar enterprise, redefining mixed martial arts (MMA) and establishing itself as a global powerhouse. By blending athletic competition, entertainment, and marketing, the UFC has achieved unparalleled growth in the world…
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Fighter Pay in MMA: The Underpayment Problem in Combat Sports
Fighter pay is one of the most contentious issues in mixed martial arts. While the sport has grown into a multi-billion-dollar industry, many athletes, even at the highest levels, struggle to make a living wage. The debate over fighter compensation continues to rage, with fighters, fans, and analysts calling for greater equity in how revenue…
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